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2023
Doha, Qatar

Since 2021, we’ve led two major initiatives aimed at shifting narratives and expanding access to play. Goals 2022 spotlighted Qatar’s soccer culture through the lens of 40 local storytellers ahead of the FIFA World Cup. As a legacy initiative following that, through Goals: For Girls in 2023, we engaged 16 community champions to co-create culturally grounded grassroots playbooks designed to increase access to sports for girls in Qatar.
This year, The Sports Creative is equipping 18 women to design community sports programs for girls.
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