Finding a new community

Reem Al-Haddad is a Data Scientist, photographer, and filmmaker. As part of the GOALS program, Reem tells the story of her football journey and supporting the Qatari national team. *All photos featured in this article were taken by Reem Al-Haddad I…

Football is my lifelong career partner

Mariama Bukari is a student at Hamad Bin Khalifa University and the Founder of Black Strikas, a youth football club in her home country of Ghana. As part of the GOALS program, Mariama tells the story of growing up as a female footballer, creating…

A Bright Future Ahead

Mahboobeh Razavi is an Iranian football coach. As part of the GOALS program, Mahboobeh shared her story of  being the only girl playing football in her Iranian county, her coaching career in Qatar, and her ambitions for the future. *All photos…

I believe in the Power Of Football For Development

Inamul Hasan Najeem is a Workers Advocate and football coach for Generation Amazing within worker communities and works as a catering supervisor. As part of the GOALS program, he tells the story of his journey from Sri Lanka to Qatar, his coaching,…

Women Making Impact

Raja Aderdor works for Qatar Reads and is pursuing a master's degree in Women, Society and Development at Hamad Bin Khalifa University (HBKU). As part of the GOALS program, Raja tells the story of growing up in Morocco and Qatar, her aim to…

Football – My Great Win

Arham Khalid is 19 years old, a Youth Advocate for Generation Amazing, and studying communications. Originally from India and living in Doha, Arham shares her story, from challenges in football to social change through football. *All photos…

GOALS – Football, Stories, Qatar 2022

  We're delighted to announce that the Sports Creative has teamed up with Goal Click, Qatar Foundation, and Generation Amazing to deliver a unique storytelling program about football, culture, and life in the year of the FIFA World…

Welcoming Ortex as a Global Sponsor

  We’re delighted to welcome Ortex as a global sponsor of The Sports Creative. Through their support, our community impact grows.   Ortex offer an award-winning stock-data and ideas platform. By teaming up with the…

Coach Biel coaching again after being shot

Coach Biel is one of our lead coaches in Rio de Janeiro, at our partner program SCUB. Biel was shot in the head at close range while returning home to the community from his work. He survived but required dental surgery. We teamed…